SEO Strategies for Ecommerce Websites

In the recent decade, there has been a tremendous hype of the Internet industry. Internet has grown up to a level where, you can call it a layman’s game. It definitely has been a game changer. With more easy and flexible options available over the net, people have started getting absorbed so much in the virtual world that they hardly have got any time outside it. It’s just like many individuals falling into the quick sand and trust me; it is very difficult to pull yourself out of it. According to me there are two important factors that keep users glued to their systems are ‘Social Media Sites’ and ‘E-commerce sites’ (Of course, there is lot of other factors as well).

‘Social Media Sites’ has definitely been a revolution and as mentioned in my previous blog “Evolutionof Online Social Order” Social media is now treated to be a very important tool to impress the customers. With the advancement in technology, we saw the emergence of e-commerce platforms. With lot of e-commerce sites popping up every day, Google decided to give importance or ranks only to those e-commerce websites that were relevant to the users. This imposed a challenge for all the e-commerce websites to maintain a user friendly website (navigation wise).  

Frankly speaking, it does not really take much to maintain and get an e-commerce website rank well on Google. All we need to do is follow some simple and very important steps whenever we are building an e-commerce website, it can be a B2C portal or a B2B portal. I am going to list down some very basic but, important steps or call it rules that you need to follow for an e-commerce website:

Know your user: Try and analyze what your customer would look for or more likely to search for. I mean to say look for those keywords or phrases that describes your website and also matches the high volume searches that are relevant to your site.

Content: I am sure, everybody agrees to this. Your site should have unique content that describes your product. Avoid duplication of content and the products. Make sure all your pages have the ‘Meta Tags’ intact and it has to be unique. Also, consider having H1 tags on the pages.

URL Structure: Usually it is seen that people do not pay attention to the way the URL is structured. Make sure you have your keywords mentioned in the URL. It’s easy for the crawlers to understand that particular page. The most common mistakes found in e-commerce websites is that people miss implementing the canonical tags to the necessary pages. In an E-commerce site it is a very common thing where you have duplicate URL’s that get generated automatically. We need to make sure that they have canonical tags in those URL’s .

Social Media: It is very important to have all the social media widgets as this can be word of mouth advertising. It is very import to encourage people to leave their comments, product reviews or even share them on their personal social media pages (facebook, twitter, G+). Blog is another important tool which can be used to talk and promote your product.

RSS Feeds: Generating and submitting your RSS feeds regularly helps customers keep themselves updated about new offers and products.

Optimize images:  Make sure the images of the products have been optimized by having the alt txt. This helps the crawlers in reading the image as well.

Off page optimization: Try and build links by doing some off page submissions to get links from them.

I am sure there are many other tips and tricks that will help you design a perfect user friendly E-commerce website. But the ones mentioned above are basic and very important rules for E-commerce website.